Digital Marketing Manager

Crna Gora, Centralni region i primorje

Ugostiteljstvo

Marketing

• Prilog biografija

An international and renown company, which is considered a leading developer of integrated destinations, is looking for a digital marketing manager who is going to be responsible for developing, implementing, tracking, and optimising their digital marketing campaigns across all digital channels. Paramount to this role will be developing nurture trails in the company’s CRM system at different stages of the customer journey to maximise and drive sales across the business.

Key responsibilities:

• Develop nurture trails to drive and maximize sales across the business.
• Plan Web, SEO, SEM, email, social media, and display advertising campaigns, including optimization and maintenance of website/blog content.
• Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyze content success
• Maintain social media presence through creation and scheduling of content in line with marketing plan and budget.
• Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Keep abreast with industry and market trends and best practices
• Identify trends and optimize spend based on performance
• Brainstorm new and creative growth strategies
•  Analyze behavior data to optimize and evaluate user experience
• Evaluate new technologies, provide business case for adoption where appropriate
• Research competitors and provide suggestions for improvement
•  Main point of contact with external agencies

Minimum Qualifications

• University Degree Graduate (Digital Marketing or related field)
• High School Diploma
• Desirable - University Degree in Marketing Management, Digital Communications or Destination Marketing

Job-Specific Experience

• 7+ years marketing experience out of which 3 years should be in an equivalent management level.
• 4+ years’ experience in Property/Real Estate Industry.
• UK/Europe/Middle East experience
• Experience in multiple asset classes preferred but not essential including at least two asset classes - residential, office commercial or retail. If experience in two asset classes not available, clearly demonstrated transferrable skills in other sectors / areas.

Person Specification

• Strong verbal communication skills for articulating ideas to colleagues and clients
• Excellent written communication skills for producing high quality content
• Attention to detail and accuracy
• The ability to work independently and flexibly
• The capacity to prioritise and work across multiple projects
• The ability to work as part of a team
• Organisational skills with the ability to deliver a high volume of quality work
• Creative skills for contributing new and innovative ideas
• The ability to work well under pressure and meet deadlines
• Networking and analytical skills
• Knowledge of existing and emerging digital platforms and services
• Excellent IT skills.

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