Digital Marketing Expert

• Plan, develop, implement and manage the overall digital marketing strategy and digital marketing budget.

• Manage, guide and track the performance of digital marketing internal and external team members.

• Plan effective promotional strategies across all platforms to develop, implement and manage marketing campaigns that promote the resort, the rental service, the marina and other products/services of Portonovi;

• Build and inbound digital marketing plan with a focus to meet and exceed set KPIs.

• Research competition, investigate benchmarks, anticipate sales-related trends and provide timely suggestions for improvement.

• Identify the effectiveness and impact of current digital marketing initiatives with tracking and analysis and optimize accordingly.

• Manage all online communication platforms with internal digital team and external associates including website, app and social media channels of Portonovi;

• Manage, track and measure performance of online content and social media accounts.

• Manage, track, and measure the performance of all SEO-related activities and SEM-related activities.

• Manage electronic direct mail plan and define calendar, content and audience segmentation, measure performance and show measurable improvement in terms of Open rate and CTR.

• Help maintain ownership and update main digital platforms of Portonovi as per requests: YouTube, Vimeo, Spotify.

• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies and budgets.

• Responsible for managing all online communication platforms.

• Collaborate with external agencies; content creating teams and ensure all customer facing content is delivered in line with the Portonovi branding.

• Any additional ad hoc duties to support the wider marketing and sales team.

• Be a brand ambassador to Portonovi at all times, in and out of the resort and on personal social media accounts.

• Responsible to create, validate and deliver, in accurate and timely manner: monthly digital report, weekly digital report, monthly digital campaigns report and provide analytical conclusions.

• Responsible to create, validate and deliver, monthly digital conversion and budget plan and provide analytical evaluation of performance and action-plan for improvement when needed.

For more information you can contact us at 067 169 844

All interested candidates can send their CV to nikolina.grujicic@gigroup.com