Sales and Marketing Manager
Gi Group, a global leader in HR and staffing services, who is committed to enhancing the value of work and supporting companies and individuals through innovative workforce solutions is looking for a Sales and Marketing Manager for our client, Lazure Hotel & Marina.
As Sales & Marketing Manager, you will play a key role in shaping and executing sales and marketing strategies that position Lazure as a recognized brand of luxury and authentic Adriatic hospitality.
Sales
Develop and execute sales strategies for all market segments (leisure, MICE, corporate, groups, marina guests).
Lead proactive sales efforts targeting new clients, agencies, DMCs and international partners.
Prepare and negotiate contracts with travel partners, corporates and event organizers.
Build and maintain strong relationships with key accounts, partners and trade associations.
Organize and host site inspections, FAM trips and client events.
Marketing
Create and oversee the annual marketing plan and budget (offline and online).
Define and implement digital marketing, social media and PR strategies to maximize direct bookings and brand visibility, all aligned with key markets.
Coordinate with media partners, influencers and press to promote Lazure internationally. Organize press trips.
Represent Lazure at major trade fairs, workshops and industry events.
Develop signature campaigns that highlight Lazure’s unique heritage, marina lifestyle and experiential luxury.
Revenue & Strategy
Review and adjust pricing, initiate promotions and create packages to increase revenue.
Monitor market trends, competitor activity and guest feedback to inform strategic decisions.
Provide monthly performance analysis and reports against revenue and market share targets.
Work cross-functionally with Rooms, F&B, Spa and Marina teams to maximize ancillary revenues.
Leadership & Collaboration
Lead, coach and develop the Sales & Marketing team.
Foster collaboration with operational departments to ensure service quality aligns with brand promise.
Champion Lazure’s brand standards across all guest touchpoints.
Promote and uphold a culture of strong team spirit across the hotel, acknowledging that genuine teamwork is equally as important as sales performance and technical proficiency. This collaborative ethos represents the essence of Lazure’s identity and is fundamental to our sustained success.
Key Performance Indicators (KPIs)
Achieving annual revenue and market share targets.
Growth of direct bookings (website and brand channels).
MICE and group business contribution to total revenue.
ROI of sales and marketing campaigns.
Strength of key account relationships and partner satisfaction.
A university degree in Marketing, Business, Hospitality Management, or a related field.
A minimum of 3–5 years of proven experience in a leadership role within sales and marketing in the hotel industry, preferably in upscale or luxury hotels.
Excellent knowledge of digital marketing tools, social media platforms, and international market trends.
Outstanding communication, negotiation, and presentation skills.
Strong leadership abilities with a strategic and collaborative approach.
Proficiency in English (written and spoken); additional languages are a strong advantage.
High level of flexibility, creativity, and adaptability to a dynamic market environment.
What we offer:
Competitive salary with performance-related bonuses.
Private health insurance.
Company-provided accommodation.
Company car at your disposal.
Opportunities for professional training and career development.
Friends & Family hotel stay program
Work in a supportive and professional environment within a renowned luxury resort.
Should you have any questions, we’re happy to assist via email (marija.rasovic@gigroup.com) or telephone (00382 67 072 668).
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