Pozicija:

Digital Marketing Expert

Lokacija:

Crna Gora, Herceg Novi

Industrija:

Hotelijerstvo i turizam

Oblast rada:

Marketing

Neophodne sekcije u biografiji:

• Lični podaci
• Prilog biografija

Opis posla:

Portonovi, a magnificent Adriatic escape with luxurious homes, a world-class marina, and a destination hotel from One&Only is looking for a Digital Marketing Expert. In this process of finding the best candidate, Gi Group HR Solutions will support the process. 

Job description:

• Plan, develop, implement and manage the overall digital marketing strategy and digital marketing budget.
• Manage, guide and track the performance of digital marketing internal and external team members.
• Plan effective promotional strategies across all platforms to develop, implement and manage marketing campaigns that promote the resort, the rental service, the marina and other products/services of Portonovi;
• Build and inbound digital marketing plan with a focus to meet and exceed set KPIs.
• Research competition, investigate benchmarks, anticipate sales-related trends and provide timely suggestions for improvement.
• Identify the effectiveness and impact of current digital marketing initiatives with tracking and analysis and optimize accordingly.
• Manage all online communication platforms with internal digital team and external associates including website, app and social media channels of Portonovi;
• Manage, track and measure performance of online content and social media accounts.
• Manage, track, and measure the performance of all SEO-related activities and SEM-related activities.
• Manage electronic direct mail plan and define calendar, content and audience segmentation, measure performance and show measurable improvement in terms of Open rate and CTR.
• Help maintain ownership and update main digital platforms of Portonovi as per requests: YouTube, Vimeo, Spotify.
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies and budgets.
• Responsible for managing all online communication platforms.
• Collaborate with external agencies; content creating teams and ensure all customer facing content is delivered in line with the Portonovi branding.
• Any additional ad hoc duties to support the wider marketing and sales team.
• Be a brand ambassador to Portonovi at all times, in and out of the resort and on personal social media accounts.
• Responsible to create, validate and deliver, in accurate and timely manner: monthly digital report, weekly digital report, monthly digital campaigns report and provide analytical conclusions.
• Responsible to create, validate and deliver, monthly digital conversion and budget plan and provide analytical evaluation of performance and action-plan for improvement when needed.

Zahtevi:

• Proficiency in digital marketing tools and platforms (Google Analytics, Google Ads, Meta Business/Ads Manager, SEO tools, etc.).
• Strong portfolio showcasing successful digital marketing campaigns.
• Excellent understanding of SEO, SEM, PPC, and social media marketing.
• Ability to work under tight deadlines and handle multiple projects simultaneously.
• Strong communication and interpersonal skills.
• English is essential. Montenegrin and Russian are preferred.
• An avid user of social media with an understanding of how-to best market on these platforms.
• Ability to adapt and be results-oriented in a complex organizational and cross-cultural environment.
• Demonstrated experience managing multiple internal and external stakeholders, agencies, and other third parties.
• Excellent attention to detail, organization, and planning skills.
• Excellent written and verbal communication skills in Montenegrin and English.

Education: Bachelor’s degree in marketing, Business, or a related field. English knowledge is a must.

Work experience:   At least 6 years experience in similar jobs.  Experience in luxury/high-end projects/markets is a plus.

For more information you can contact us at 067 169 844

All interested candidates can send their CV to nikolina.grujicic@gigroup.com

Rok: 25.11.2024.

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